HookCut — Turn long videos into viral short clips with AI
HookCut is an AI-powered video repurposing tool. Upload up to 2 hours of video — or paste a YouTube, TikTok, Instagram, X, Vimeo or Twitch link — and AI finds your most viral moments, adds word-by-word captions, tracks faces to reframe for vertical 9:16, and scores each clip by viral potential. Repurpose webinars, interviews, podcasts and YouTube videos into TikTok, Instagram Reels and YouTube Shorts in minutes instead of hours.
How it works
- Upload or paste a link. Drop any video up to 2 hours, or paste a YouTube/TikTok/Instagram URL — HookCut downloads and processes it.
- AI finds the viral moments. Gemini AI watches the whole video and picks up to 15 best clips, each with a viral score. Analysis is free and unlimited.
- Edit for free. Change captions, adjust timing, swap hooks and styles in Remix Mode — all before spending a single credit.
- Render & share. Export in 1080p for 1 credit. Download or schedule posts on the built-in content calendar.
Key features
- AI viral-moment detection with a viral score for every clip
- Automatic word-by-word captions in 99 languages, 10+ styles (Hormozi, MrBeast, Karaoke and more)
- Smart face tracking that keeps the speaker centered when reframing to 9:16
- Multi-platform import: YouTube, TikTok, Instagram, Facebook, X, Vimeo, Twitch, Rumble, Dailymotion, Loom
- Remix Mode to experiment with hooks and styles; Smart Reel and highlight reels
- Content calendar to schedule clips across platforms
Pricing
- Free — $0: 3 clips, no credit card, no watermark on free renders
- Starter — $9/mo: for individual creators
- Pro — $19/mo (most popular): for active creators and agencies
- Agency — $39/mo: highest render volume
HookCut charges per rendered clip, not per upload minute — analysis and editing are always free.
FAQ
Is HookCut free? Yes — you get 3 free clips with no credit card, and AI analysis plus editing are always free; you only spend a credit when you render a final clip.
What makes HookCut different from Opus Clip? HookCut charges per rendered clip instead of per upload minute, lets you edit and preview for free before rendering, supports 10+ platforms for import, and includes a content calendar.
What videos work best? Podcasts, interviews, webinars, and long-form YouTube videos with clear speech.